About me
I'm a user experience designer based in Auckland, New Zealand. I specialise in bringing innovative and complex ideas to life. With a background in creative technologies, I harness my experience from both design and development, bringing pragmatic solutions that solve real business needs to the table.

Hi, I'm Sam. I have a deep passion for technology and ensuring it is a useful and delightful tool we use - not a hindrance to our lives.
I spend a lot of my time exploring new technology for insights and how our interactions with this technology can be improved.
In my day-to-day life, I have a specific focus on User Experience, drawing upon a transdisciplinary approach to whatever is in front of me.
I have a fascination with the question why. It drives me to dive into the problem we are exploring to ensure it is the right problem, and the solution that we are designing is the best solution possible.
Aside from my profound fascination with the word why, and experience design, I have a love for creating music, travelling (to Japan mostly) and dreaming of ideas of how I can spruce up my home life with silly contraptions (which almost never make it to fruition).
Tools
- Figma & FigJam
- Miro
- Storybook
- Supernova
- Cursor
- Maze
- Jira/Confluence
- Notion/Google Workspace
- Webflow
Core strengths
- Cross-functional alignment
- Requirements gathering
- Design system strategy and implementation
- Systems thinking
- Accessibility (WCAG 2.1)
- Research and validation
- Prototyping
- Interaction design
- Conceptual design
- Foundational knowledge of technology